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Dairy in the Community

Reaching Consumers With and Through Partners

Partnerships are critical in ensuring dairy is available and accessible throughout our communities – from schools to grocery store shelves and food pantries across the Midwest. Learn more about the role dairy plays in strengthening our communities.

Dairy in the Market

The dairy case drives traffic and sales. Take milk, for example. Milk is the third largest beverage category today with over 95 percent household penetration and is the second most profitable area of the store with potential for growth. Midwest Dairy can help retailers increase traffic and grow sales.

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Research and Trends

In an increasingly complex, fast-moving world, Midwest Dairy helps partners remain relevant to today’s consumers by investing in consumer, category and market research to forecast trends and uncover consumer insights to share with partners. We help partners and processors turn consumer insights into action, supporting the growth of sales in dairy.

Dive into Dairy Research and Trends

Feeding our Community

Dairy farmers have a long-standing commitment to the health and well-being of our communities. This is reflected in their significant contributions to addressing the issue of food insecurity, and particularly the impact hunger has on our nation’s children. Working alongside local food banks, schools and a variety of other organizations, the dairy community continues to work toward ensuring every American has access to the essential nutrients found in dairy foods.
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A group of students in a classroom pose with a dairy princess.
Request a Visit from a State Dairy Princess

Visit with a Dairy Princess

Dairy Princesses from Iowa and Minnesota are ambassadors for dairy farmers in their respective states. They love to talk about the role of dairy in healthy eating habits and how dairy farmers care for their cows, community and land. To request a Dairy Princess visit your event or classroom, let us know and we can help connect you to your state’s Dairy Princess.

Request a Princess