Midwest Dairy partnered with Cub Foods, a retailer from Stillwater, MN, during March to educate consumers on the nutritious and high-protein uses of cottage cheese. Easy and budget-friendly yogurt and sour cream recipes were also shared.
These month-long activations included social media posts, digital ads including “Shop Dairy” features, a two-page spring magazine feature, and email messaging.
The combined activations reached 944,073 consumers and resulted in 306,995 incremental pounds of milk. Cub Foods has 80 stores in Minnesota and Illinois.