Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
2025 Dairy Ambassador Program applications are open
Midwest Dairy is inviting students interested in dairy to apply to become Dairy Ambassadors in one of five Midwestern states: Illinois, Iowa, Minnesota, Nebraska, and…
Driving dairy sales during Back-to-School season
During the back-to-school season in August and September, Midwest Dairy partnered with several vendors to execute a multi-channel marketing strategy designed to increase demand for…
Triple Chocolate Brownie Fudge LTO at Kwik Trip
From July to September 2024, Midwest Dairy partnered with Kwik Trip/Kwik Star to promote their limited-time offer (LTO) Triple Chocolate Brownie Fudge ice cream pints—this…
Thought leader webinar promotes cultural relevancy and importance of dairy in the first 1,000 days and beyond
Midwest Dairy hosted a webinar targeting health and wellness thought leaders titled Nourishing Futures: Bridging Health Disparities During Pregnancy and in the First Years of Life. This…
Building and cultivating relationships in Illinois at dinner and discussion events
In October, Midwest Dairy hosted two dinner and discussion events titled “Nourishing a Sustainable Food System: Dairy’s Role.” The goal for each event was to…
A Taste of Tradition Event increased support for dairy among diverse dietitians
Midwest Dairy collaborated with Dairy Max, United Dairy of Michigan, American Dairy Association, Indiana, and the National Dairy Council to host “A Taste of Tradition,”…
Connecting with teachers to bring dairy and science together in the classroom
Midwest Dairy proudly offers educators a discovery curriculum incorporating STEM concepts designed for elementary through high school students. This curriculum teaches students where their milk…
Midwest Dairy Foods Research Center Annual Meeting 2024
The Midwest Dairy Foods Research Center (MDFRC) held its annual meeting on July 31 and August 1stin Minneapolis, Minnesota. This meeting invites the Operational Advisory Committee…
Your Dairy Checkoff Podcast features Midwest Dairy and Freddy’s Frozen Custard & Steakburgers partnership
Midwest Dairy had the opportunity to share more about its partnership with Freddy’s Frozen Custard & Steakburgers on a recent episode of Your Dairy Checkoff podcast….
UNDeniably Dairy lands in Grand Forks
Over 11,600 fans attended the University of North Dakota’s (UND) homecoming game against Montana. Marking the third-largest crowd for a home opener in Alerus Center…
Upper Midwest Association for Campus Sustainability Conference builds trust
For the second year, Midwest Dairy sponsored and participated in the Upper Midwest Association for Campus Sustainability (UMACS) Conference. UMACS is a network of staff, faculty, and…
Runza sweet treats connect the farm to table
Midwest Dairy’s partnership with Runza leverages checkoff dollars to drive dairy sales while also connecting consumers to dairy’s farm-to-table story. In April 2024, Midwest Dairy…