Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
DEAL Class 3 meets in Chicago for Phase 2
Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL) convened in Chicago, Illinois, in November for Phase 2 of the program. The theme…
Fuel your game day with dairy: Fareway tailgating favorites score big
Midwest Dairy and Fareway Stores Inc. teamed up this past September to deliver a game-winning drive for dairy sales as we targeted fall tailgating activations….
Midwest Dairy partners with Casey’s to deliver a sweet deal
In November, Midwest Dairy partnered with Casey’s General Stores, Inc. to launch a promotion for more than 6.5 million Casey’s online loyalty rewards members. This…
Price Chopper and Cub Foods utilize online recipes to connect with shoppers
Research shows that 91 percent of consumers use online recipes as their primary source of meal inspiration. Online platforms like Pinterest, which provide quick and…
Freddy’s Frozen Custard and Steakburgers partnership continues to drive incremental sales of dairy
Midwest Dairy is focused on developing partnerships with foodservice operations with a strong presence in our 10-state region to drive dairy sales through menu innovation,…
Dairy partnership enhances visibility, actions of collegiate bake club
Midwest Dairy continues to collaborate with the Kansas State (K-State) University Bakery Science Club. Following the Milk and Cookies philanthropy event in the fall of…
2025 Dairy Ambassador Program applications are open
Midwest Dairy is inviting students interested in dairy to apply to become Dairy Ambassadors in one of five Midwestern states: Illinois, Iowa, Minnesota, Nebraska, and…
Driving dairy sales during Back-to-School season
During the back-to-school season in August and September, Midwest Dairy partnered with several vendors to execute a multi-channel marketing strategy designed to increase demand for…
Triple Chocolate Brownie Fudge LTO at Kwik Trip
From July to September 2024, Midwest Dairy partnered with Kwik Trip/Kwik Star to promote their limited-time offer (LTO) Triple Chocolate Brownie Fudge ice cream pints—this…
Thought leader webinar promotes cultural relevancy and importance of dairy in the first 1,000 days and beyond
Midwest Dairy hosted a webinar targeting health and wellness thought leaders titled Nourishing Futures: Bridging Health Disparities During Pregnancy and in the First Years of Life. This…
Building and cultivating relationships in Illinois at dinner and discussion events
In October, Midwest Dairy hosted two dinner and discussion events titled “Nourishing a Sustainable Food System: Dairy’s Role.” The goal for each event was to…
A Taste of Tradition Event increased support for dairy among diverse dietitians
Midwest Dairy collaborated with Dairy Max, United Dairy of Michigan, American Dairy Association, Indiana, and the National Dairy Council to host “A Taste of Tradition,”…