Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Science meets agriculture as checkoff leverages dairy in the classroom
Midwest Dairy focuses on Science, Technology, Engineering, and Mathematics (STEM) education, aiming to include dairy in school curricula. STEM is an educational approach that combines…
Midwest Dairy meets farmers at local events
Checkoff organizations play a vital role in connecting agricultural producers with communities across the nation. Midwest Dairy recognizes the importance of maintaining a strong connection…
Protein for the win!
According to the 2024 Innova Trends Survey, one in four U.S. consumers reports always checking for specific ingredients on product packaging. Additionally, 40% of consumers…
Power up with dairy through Albertson’s Media Collective
In January, Midwest Dairy collaborated with vendors, retailers, and partners to promote the protein and health benefits of dairy, aiming to drive incremental sales. This…
Nutritional benefits of dairy for child growth highlighted in the Illinois Pediatrician
To build trust in dairy among Illinois pediatricians, Midwest Dairy contributed an educational graphic to the Winter 2025 issue of the Illinois Pediatrician, published by…
UNL Campus Rec collaboration engages Gen Z audience
To strengthen trust in dairy among college students, Midwest Dairy partnered with the University of Nebraska-Lincoln Campus Recreation Department. On March 2nd, a booth at…
Dairy on Ice: Gopher Men’s Hockey reaches Gen Z consumers
As the new semester begins at the University of Minnesota, Midwest Dairy launched its 2025 activations at Gopher Men’s Hockey games. This partnership targets adult…
Checkoff partners with sustainability thought leaders
Collaboration between Midwest Dairy and sustainability thought leaders is crucial for promoting innovative practices that support environmental stewardship. By sharing insights, we can collectively promote…
Building bridges: How social influencers are partnering with checkoff to share the dairy story
Midwest Dairy partners with online influencers to connect with Generation Z (Gen Z) and adult consumers by showcasing stories about sustainable nutrition in dairy. These…
Growth and change in the DEAL program for 2024
Midwest Dairy kicked off Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL), welcoming 17 new dairy leaders in 2024. This 18-month program…
Celebrating another successful year for the Dairy Ambassador program
The Dairy Ambassador program is an educational and leadership opportunity for high school and college students passionate about the dairy industry. This program allows individuals…
Dairy thrives during the state fair season
Midwest Dairy was excited to engage with consumers at state fairs throughout the 10-state region. These popular state celebrations provide numerous opportunities for people to…