Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Building bridges: How social influencers are partnering with checkoff to share the dairy story
Midwest Dairy partners with online influencers to connect with Generation Z (Gen Z) and adult consumers by showcasing stories about sustainable nutrition in dairy. These…
Lasso Grant showcase: Olmar Farms
In 2024, Midwest Dairy launched a free grant-writing support program for on-farm projects in partnership with Lasso. Lasso, a platform described as a “grant writer in…
Apply for on-farm grants through Lasso grant writing support
In 2024, Midwest Dairy launched a free grant-writing support program for on-farm projects in partnership with Lasso. This tool will again be offered in 2025, with…
Hen House promotes dairy through recipes
In January 2024, Midwest Dairy partnered with Hen House Markets to increase dairy sales through recipe-driven marketing. Research shows consumers are eager to reset their…
Fareway spreads holiday cheer with a dairy-driven campaign
During the recent holiday season, Midwest Dairy partnered with Fareway Stores, Inc. to make dairy a central ingredient in every festive meal. With the growing…
Joy of Dairy Campaigns
During the November and December holiday season, Midwest Dairy partnered with Chicory and Instacart on a multi-channel marketing approach to drive demand for dairy products…
Partnership reaches local teachers at STEM Education Conference
In 2024, Midwest Dairy partnered with the South Dakota Science Teaching Association (SDSTA) to develop a virtual professional development opportunity for local teachers, showcasing dairy-funded…
Cultivating thought leader relationships yielded a fruitful harvest in 2024
In 2024, Midwest Dairy actively sought out thought leaders in the sustainable food systems sector. Throughout the year, we participated in numerous discussions, sharing dairy’s…
Women’s soccer “kicks” off Big 12 Conference partnership
Midwest Dairy identified an opportunity to build trust in dairy products during collegiate activities that align with key consumer demographics. Midwest Dairy focuses on delivering…
Coalition partnership builds connections between consumers and farmers
Midwest Dairy collaborates with regional agricultural coalitions to engage consumers as a trusted voice. These coalitions empower consumers to make informed food choices while enhancing…
2025-2030 Dietary Guidelines Advisory Committee recommendations recognize the importance of dairy
The 2025 Dietary Guidelines Advisory Committee recently submitted its 400-plus-page Scientific Report to the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA).…
Hy-Vee kicks off football season with a cheese-forward tailgating campaign
Midwest Dairy teamed up with Hy-Vee to launch an innovative cheese-focused tailgating campaign last fall. The campaign was designed to inspire fans to elevate their…