Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Dr. Erin Cortus discusses manure management with dairy ambassadors
Sustainability is top of mind for consumers, and many have questions about manure management. Since dairy ambassadors share the dairy story with consumers and may…
Midwest Dairy hosts farm crisis webinar
Approximately 40 people attended a webinar developed by Midwest Dairy for farmers about on-farm crisis preparedness. The webinar, held on June 6, provided tips and…
Coborn’s celebrates Midwest roots
In April, Midwest Dairy partnered with Coborn’s to feature a “Midwest Roots” campaign. This campaign celebrated local Midwest farmers and their responsibly produced dairy, meat,…
Price Chopper Enterprises promotes dairy forward recipes
This past May, Midwest Dairy and Price Chopper Enterprises partnered to drive sales and trust for dairy through recipes. This campaign focused on moms and…
Supporting limited time milk at Jewel-Osco
In May, Midwest Dairy worked with Jewel-Osco to drive awareness of a limited time product and increase milk purchases. This activation focused on promoting Kemps…
Dierbergs promotes dairy for Easter
Dierbergs Markets and Midwest Dairy partnered to promote dairy during Easter. A primary focus for Dierbergs is promoting sales through their rewards app. Midwest Dairy…
Healthcare workers shown appreciation
Midwest Dairy often collaborates with healthcare professionals to enhance consumer trust in dairy. In conjunction with Healthcare Worker Appreciation Week in May, Midwest Dairy partnered…
Dairy Night brings Missouri Farmers Care to Busch Stadium
On Friday nights at Busch Stadium, agriculture takes center stage with baseball fans thanks to Missouri Farmers Care (MFC). The agricultural coalition, of which Midwest…
Health and wellness webinar increases positive perception of dairy
In late May 2024, Midwest Dairy hosted the second of four webinars targeting health and wellness thought leaders: “Cultured Conversations: Benefits from People to Pastures.”…
Finalists named for the 71st Princess Kay of the Milky Way
Nine young women were named as finalists for the 71st Princess Kay of the Milky Way. Minnesota dairy princesses from across the state gathered for the…
Midwest Dairy awards 2024-2025 educational scholarships
Midwest Dairy is proud to award scholarships to deserving high school and college students for the 2024-2025 academic year. Recipients were chosen based on their past…
Partner highlight: Kansas State University
Midwest Dairy partners with universities across the 10-state region to connect with college-aged Generation Z (Gen Z) students. These campuses allow checkoff funds to go…