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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Midwest Dairy Foods Research Center Annual Meeting 2024

The Midwest Dairy Foods Research Center (MDFRC) held its annual meeting on July 31 and August 1stin Minneapolis, Minnesota. This meeting invites the Operational Advisory Committee…


Preview of Your Dairy Checkoff Podcast episode

Your Dairy Checkoff Podcast features Midwest Dairy and Freddy’s Frozen Custard & Steakburgers partnership

Midwest Dairy had the opportunity to share more about its partnership with Freddy’s Frozen Custard & Steakburgers on a recent episode of Your Dairy Checkoff podcast….


UND fans in enlarged cow and farmer hats playing dairy game

UNDeniably Dairy lands in Grand Forks

Over 11,600 fans attended the University of North Dakota’s (UND) homecoming game against Montana. Marking the third-largest crowd for a home opener in Alerus Center…


Two young ladies standing in front of promotional table with giveaways

Upper Midwest Association for Campus Sustainability Conference builds trust

For the second year, Midwest Dairy sponsored and participated in the Upper Midwest Association for Campus Sustainability (UMACS) Conference. UMACS is a network of staff, faculty, and…


Preview of Runza's social media posts promoting dairy

Runza sweet treats connect the farm to table

Midwest Dairy’s partnership with Runza leverages checkoff dollars to drive dairy sales while also connecting consumers to dairy’s farm-to-table story. In April 2024, Midwest Dairy…


Speakers on stage at South Dakota Trade Summit 2024

Midwest Dairy sponsors the Midwest Agriculture Export Summit

The third annual Midwest Agricultural Export Summit, sponsored by Midwest Dairy, took place in Sioux Falls, South Dakota, in early August. This annual gathering serves…


Example of Dierbergs ad promoting ice cream

Savings a Float at Dierbergs

Dierbergs Markets and Midwest Dairy partnered to celebrate ice cream during July. This partner is based out of St. Louis, Missouri, and has 26 locations…


Band students playing spinning game at event

Husker partnership provides opportunities to connect with Gen Z and consumers

To kick off the school year, Midwest Dairy staff, dairy farmers, and ambassadors interacted with students and Nebraska Husker fans through a dairy game, trivia…


Dairy Ambassadors and cow mascot at Dairy Dash in South Dakota

South Dakota State University Miller Wellness Center hosts this year’s Dairy Dash

New this year, the annual Dairy Dash moved to South Dakota State University (SDSU). The Dairy Dash is a partnership between Midwest Dairy and the…


Attendees at Urban Ag Crawl in Chicago

Urban Ag Crawl partnership brings dairy to Southside Chicago

Exploring the sustainability space in Chicago, Illinois, has led Midwest Dairy to have conversations and build partnerships with urban ag farmers as a route to telling dairy’s…


Princess Kay of the Milky Way at baseball event

Summer and fall sports partnerships draw large crowds

Sports and dairy make a great combination. Dairy products, especially milk, provide excellent nutritional benefits and hydration and are a popular choice for post-exercise recovery. In addition…


princess crown

2024 dairy princess round-up

Midwest Dairy recently crowned two new Dairy Princesses in Iowa and Minnesota. These remarkable young leaders will serve as goodwill ambassadors for the dairy industry over…