Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Cultivating thought leader relationships yielded a fruitful harvest in 2024
In 2024, Midwest Dairy actively sought out thought leaders in the sustainable food systems sector. Throughout the year, we participated in numerous discussions, sharing dairy’s…
Women’s soccer “kicks” off Big 12 Conference partnership
Midwest Dairy identified an opportunity to build trust in dairy products during collegiate activities that align with key consumer demographics. Midwest Dairy focuses on delivering…
Coalition partnership builds connections between consumers and farmers
Midwest Dairy collaborates with regional agricultural coalitions to engage consumers as a trusted voice. These coalitions empower consumers to make informed food choices while enhancing…
2025-2030 Dietary Guidelines Advisory Committee recommendations recognize the importance of dairy
The 2025 Dietary Guidelines Advisory Committee recently submitted its 400-plus-page Scientific Report to the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA).…
Hy-Vee kicks off football season with a cheese-forward tailgating campaign
Midwest Dairy teamed up with Hy-Vee to launch an innovative cheese-focused tailgating campaign last fall. The campaign was designed to inspire fans to elevate their…
DEAL Class 3 meets in Chicago for Phase 2
Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL) convened in Chicago, Illinois, in November for Phase 2 of the program. The theme…
Fuel your game day with dairy: Fareway tailgating favorites score big
Midwest Dairy and Fareway Stores Inc. teamed up this past September to deliver a game-winning drive for dairy sales as we targeted fall tailgating activations.…
Midwest Dairy partners with Casey’s to deliver a sweet deal
In November, Midwest Dairy partnered with Casey’s General Stores, Inc. to launch a promotion for more than 6.5 million Casey’s online loyalty rewards members. This…
Price Chopper and Cub Foods utilize online recipes to connect with shoppers
Research shows that 91 percent of consumers use online recipes as their primary source of meal inspiration. Online platforms like Pinterest, which provide quick and…
Freddy’s Frozen Custard and Steakburgers partnership continues to drive incremental sales of dairy
Midwest Dairy is focused on developing partnerships with foodservice operations with a strong presence in our 10-state region to drive dairy sales through menu innovation,…
Dairy partnership enhances visibility, actions of collegiate bake club
Midwest Dairy continues to collaborate with the Kansas State (K-State) University Bakery Science Club. Following the Milk and Cookies philanthropy event in the fall of…
2025 Dairy Ambassador Program applications are open
Midwest Dairy is inviting students interested in dairy to apply to become Dairy Ambassadors in one of five Midwestern states: Illinois, Iowa, Minnesota, Nebraska, and…