In November, Midwest Dairy partnered with Casey’s General Stores, Inc. to launch a promotion for more than 6.5 million Casey’s online loyalty rewards members. This online offer provided customers with a free donut with the purchase of a pint of fresh milk, a delightful way to start the day. This promotion was an excellent way to encourage dairy consumption and enhance morning routines. It proved successful, with redemptions in 1,640 stores, resulting in over 3,500 additional pounds of milk sales and pleasing Casey’s loyal customers with a delicious combination.
Casey’s, headquartered in Ankeny, Iowa, is a growing leader in the convenience store sector, operating 2,669 stores across 17 Midwestern and Southern states. This growth positions Casey’s as a key partner for Midwest Dairy in connecting with even more consumers. We are proud to see such a positive response to this initiative, which showcases the versatility and enjoyment of dairy products in everyday life. Look for more creative activations like this with Casey’s in the future!