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Dairy Promotion Update – Winter 2024


Midwest Dairy gave consumers an excellent dairy experience by partnering with organizations and retailers to bring dairy to life.

During June Dairy Month, Midwest Dairy partnered with several retailers to showcase how dairy is responsibly produced, dairy farmers’ commitment to sustainability, and dairy’s nutritional benefits. These partnerships drove millions of incremental pounds of milk!

Midwest Dairy Foods Research Center also held its Annual Meeting, where farmers, research partners, processors, and more met to review project proposals and select projects that receive funding through 2025.

Dairy ambassadors were busy throughout the year, representing dairy farmers in their respective states at various events. Read our latest Dairy Promotion Update to learn more about these exciting opportunities for young dairy leaders!