According to Circana’s latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show volume weakness (-5.7%). Tune into Midwest Dairy’s latest webinar with Mintel as we explore what is the newest and latest in the value-added milk landscape.
In this webinar, we will highlight several key insights and opportunities in the dairy market. While traditional milk sales have faced challenges due to inflation, value-added milk products, such as lactose-free, organic, and ultra-filtered milk, have shown significant growth. Consumer perceptions favor value-added milk for its health benefits, driving an increase in both dollar and volume sales. The report also notes that consumers are increasingly price-sensitive and are looking for value in their purchases, but remain loyal to milk due to its versatility and nutritional benefits. Recommendations include focusing on clear communication of health benefits, expanding usage occasions, and leveraging sustainability and ethical practices to appeal to a broader audience.