
Consumer Perceptions: Driving Dairy Product Innovation
According to Innova Market Insights, there are five vital consumer trends driving dairy’s future market opportunities. These trends are based on wide-ranging, global consumer surveys.…

Promotion in Action: February 2025
Midwest Dairy was actively building trust and growing demand in dairy in early 2025. Learn how special holiday campaigns drove sales and incremental pounds of…

Promotion in Action: January 2025
Midwest Dairy launches 2025 with new, exciting partner promotions and opportunities for farmers and young dairy leaders. Promotion in Action: January 2025

Promotion in Action: December 2024
Hear from Midwest Dairy CEO Corey Scott as she shares her final thoughts on 2024. Then dive into Midwest Dairy’s efforts to grow trust and…

Winning Over Gen Z
While the full opportunity of Gen Z won’t be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both.…

Dairy Promotion Update – Winter 2024
Midwest Dairy gave consumers an excellent dairy experience by partnering with organizations and retailers to bring dairy to life. During June Dairy Month, Midwest Dairy…

Promotion in Action: November 2024
Midwest Dairy is driving dairy sales during the 2024 back-to-school season and through delicious limited-time offer deals. Plus, we’re growing trust in dairy through a…

Promotion in Action: October 2024
Midwest Dairy invests dairy farmer resources into efforts that grow sales in dairy, both directly and indirectly. Learn how we evaluate emerging trends in dairy…

Promotion in Action: September 2024
From summer and fall sports partnerships to ice cream features with retail partners, Midwest Dairy has been busy building trust and sales in dairy! Promotion…

Cheese: What’s New
Cheese consumption in the U.S. is at an all-time high of nearly 42 pounds per person, according to US Department of Agriculture (USDA) data. The…

Promotion in Action: August 2024
Thought leader is a popular buzzword among Midwest Dairy staff throughout the year. Learn why in our recent Promotion in Action email! Promotion in Action:…

Dairy Promotion Update – Summer 2024
Midwest Dairy diligently invests dairy farmers’ resources efficiently, with specific efforts to grow trust and sales in dairy. Learn more about the strategies and activations…