![Front page of June 2024 Promotion in Action email](https://www.midwestdairy.com/wp-content/uploads/promo-in-action-june-2024_Page_1-396x512.webp)
Promotion in Action: June 2024
Midwest Dairy works with and through a variety of partners to grow trust and sales in dairy. Learn how we accomplished this through special limited-time…
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Interact with Gen Z Guide
Interested in interacting with Generation Z (Gen Z), but not sure where to start? Midwest Dairy has published a handy guide with tips, tricks, and…
![Cows graze in a pasture against the background of wind turbines,](https://www.midwestdairy.com/wp-content/uploads/cows-in-field-turbines-512x341.webp)
Sustainability: Consumer Perceptions Driving Dairy Innovation
According Innova Market Insights, sustainability issues remain top of mind as the effects of climate change become more pronounced. Join Midwest Dairy as we explore…
![Front page of Promotion in Action May 2024](https://www.midwestdairy.com/wp-content/uploads/promotion-in-action-may-2024_Page_1-396x512.webp)
Promotion in Action: May 2024
Midwest Dairy invests dairy farmer’s checkoff contributions wisely. Learn how we built trust and sales in dairy in May, along with our efforts to build…
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Promotion in Action: April 2024
Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers!
![Dairy Promotion update magazine front cover. Girl feeding calf a bottle.](https://www.midwestdairy.com/wp-content/uploads/DPUspring24FINAL_Page_01-393x512.webp)
Dairy Promotion Update – Spring 2024
Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…
![Front cover of March Promotion in Action email](https://www.midwestdairy.com/wp-content/uploads/march-2023-pia_Page_1-396x512.webp)
Promotion in Action: March 2024
Meet Midwest Dairy’s new CEO, Corey Scott, and discover the activations Midwest Dairy completed to grow trust and demand in dairy recently.
![Dairy milk graph](https://www.midwestdairy.com/wp-content/uploads/milk-graph-webinar-512x338.webp)
Understanding Growth Opportunities: Value-Added Milk
According to Circana’s latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show…
![Preview of 2023 scorecard](https://www.midwestdairy.com/wp-content/uploads/2023-scorecard-preview-512x394.png)
2023 Midwest Dairy Annual Scorecard
Discover how Midwest Dairy performed against its goals for 2023, including growing trust, increasing sales, and more.
![](https://www.midwestdairy.com/wp-content/uploads/february-2024-pia_Page_1-396x512.webp)
Promotion in Action: February 2024
Midwest Dairy announces its next CEO, plus learn about activations that grew trust and demand in dairy.
![Preview of PIA January 2024](https://www.midwestdairy.com/wp-content/uploads/january-2024-pomotion-in-action_Page_1-396x512.webp)
Promotion in Action: January 2024
Discover how Midwest Dairy has been hard at work, investing dairy checkoff resources into growing demand and trust in dairy throughout our 10-state region.
![](https://www.midwestdairy.com/wp-content/uploads/8-Ways-Cheese-Can-Help-Your-Body-396x512.webp)
8 Ways Cheese Can Help Your Body
Learn about the essential nutrients cheese contains – essential nutrients your body needs!