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Consumer Perceptions: Driving Dairy Product Innovation

According to Innova Market Insights, there are five vital consumer trends driving dairy’s future market opportunities. These trends are based on wide-ranging, global consumer surveys.…

Screenshot of the front page of February 2025 Promotion in Action email

Promotion in Action: February 2025

Midwest Dairy was actively building trust and growing demand in dairy in early 2025. Learn how special holiday campaigns drove sales and incremental pounds of…

Preview of January 2025 Promotion in Action email

Promotion in Action: January 2025

Midwest Dairy launches 2025 with new, exciting partner promotions and opportunities for farmers and young dairy leaders. Promotion in Action: January 2025

Preview of the December Promotion in Action email

Promotion in Action: December 2024

Hear from Midwest Dairy CEO Corey Scott as she shares her final thoughts on 2024. Then dive into Midwest Dairy’s efforts to grow trust and…

Group of attractive teenage students in town eating ice cream.

Winning Over Gen Z

While the full opportunity of Gen Z won’t be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both.…

cover image of 2024 winter dairy promotion update magazine

Dairy Promotion Update – Winter 2024

Midwest Dairy gave consumers an excellent dairy experience by partnering with organizations and retailers to bring dairy to life. During June Dairy Month, Midwest Dairy…

Preview of November 2024 promotion in action email

Promotion in Action: November 2024

Midwest Dairy is driving dairy sales during the 2024 back-to-school season and through delicious limited-time offer deals. Plus, we’re growing trust in dairy through a…

Preview of October PIA 2024

Promotion in Action: October 2024

Midwest Dairy invests dairy farmer resources into efforts that grow sales in dairy, both directly and indirectly. Learn how we evaluate emerging trends in dairy…

Preview of September 2024 promotion in action email

Promotion in Action: September 2024

From summer and fall sports partnerships to ice cream features with retail partners, Midwest Dairy has been busy building trust and sales in dairy! Promotion…

African American Man in Cheese Aisle

Cheese: What’s New

Cheese consumption in the U.S. is at an all-time high of nearly 42 pounds per person, according to US Department of Agriculture (USDA) data. The…

Screenshot of August PIA

Promotion in Action: August 2024

Thought leader is a popular buzzword among Midwest Dairy staff throughout the year. Learn why in our recent Promotion in Action email! Promotion in Action:…

Dairy Promotion Update – Summer 2024

Midwest Dairy diligently invests dairy farmers’ resources efficiently, with specific efforts to grow trust and sales in dairy. Learn more about the strategies and activations…