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Preview of October PIA 2024

Promotion in Action: October 2024

Midwest Dairy invests dairy farmer resources into efforts that grow sales in dairy, both directly and indirectly. Learn how we evaluate emerging trends in dairy…

Preview of September 2024 promotion in action email

Promotion in Action: September 2024

From summer and fall sports partnerships to ice cream features with retail partners, Midwest Dairy has been busy building trust and sales in dairy!

African American Man in Cheese Aisle

Cheese: What’s New

Cheese consumption in the U.S. is at an all-time high of nearly 42 pounds per person, according to US Department of Agriculture (USDA) data. The…

Screenshot of August PIA

Promotion in Action: August 2024

Thought leader is a popular buzzword among Midwest Dairy staff throughout the year. Learn why in our recent Promotion in Action email!

Dairy Promotion Update – Summer 2024

Midwest Dairy diligently invests dairy farmers’ resources efficiently, with specific efforts to grow trust and sales in dairy. Learn more about the strategies and activations…

July Promotion in Action Cover

Promotion in Action: July 2024

The hot weather isn’t slowing Midwest Dairy down from building trust and growing sales in dairy. Learn more about our latest activations in our July…

dairy innovation calculator

School Breakfast Opportunity Calculator

Interested in launching a school breakfast program, but not sure what that opportunity might mean for your school? Access our handy calculator to estimate your…

Front page of June 2024 Promotion in Action email

Promotion in Action: June 2024

Midwest Dairy works with and through a variety of partners to grow trust and sales in dairy. Learn how we accomplished this through special limited-time…

Interact with Gen Z Guide

Interested in interacting with Generation Z (Gen Z), but not sure where to start? Midwest Dairy has published a handy guide with tips, tricks, and…

Cows graze in a pasture against the background of wind turbines,

Sustainability: Consumer Perceptions Driving Dairy Innovation

According Innova Market Insights, sustainability issues remain top of mind as the effects of climate change become more pronounced. Join Midwest Dairy as we explore…

Front page of Promotion in Action May 2024

Promotion in Action: May 2024

Midwest Dairy invests dairy farmer’s checkoff contributions wisely. Learn how we built trust and sales in dairy in May, along with our efforts to build…

Promotion in Action: April 2024

Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers!