Over 11,600 fans attended the University of North Dakota’s (UND) homecoming game against Montana. Marking the third-largest crowd for a home opener in Alerus Center history. Midwest Dairy used this opportunity to connect with the pivotal Gen Z audience through pregame events and during the game.
Midwest Dairy participated in UND’s pregame tailgating party, connecting with fans of all ages. Volunteer ambassadors interacted with eager fans while helping them pose for photos with Undeniably Dairy backdrops and props. Fans enjoyed conversations about cow care and farmers’ sustainability efforts. Undeniably Dairy messaging also appeared during the football game to promote dairy’s sustainability story.
This partnership with UND is new for Midwest Dairy, and we are eager to continue building a collaborative relationship into 2025.