
2024 Midwest Dairy Annual Scorecard
Midwest Dairy produces an annual scorecard that showcases the results of its business and foundational goals. Learn how we performed against our goals in 2024…

Promotion in Action: March 2025
Midwest Dairy is excited to welcome Sara Thomas as the new Chief Operating Officer at Midwest Dairy. Plus, learn how we grew trust in dairy…

Consumer Perceptions: Driving Dairy Product Innovation
According to Innova Market Insights, there are five vital consumer trends driving dairy’s future market opportunities. These trends are based on wide-ranging, global consumer surveys.…

Promotion in Action: February 2025
Midwest Dairy was actively building trust and growing demand in dairy in early 2025. Learn how special holiday campaigns drove sales and incremental pounds of…

Promotion in Action: January 2025
Midwest Dairy launches 2025 with new, exciting partner promotions and opportunities for farmers and young dairy leaders. Promotion in Action: January 2025

Promotion in Action: December 2024
Hear from Midwest Dairy CEO Corey Scott as she shares her final thoughts on 2024. Then dive into Midwest Dairy’s efforts to grow trust and…

Winning Over Gen Z
While the full opportunity of Gen Z won’t be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both.…

Dairy Promotion Update – Winter 2024
Midwest Dairy gave consumers an excellent dairy experience by partnering with organizations and retailers to bring dairy to life. During June Dairy Month, Midwest Dairy…

Promotion in Action: November 2024
Midwest Dairy is driving dairy sales during the 2024 back-to-school season and through delicious limited-time offer deals. Plus, we’re growing trust in dairy through a…

Promotion in Action: October 2024
Midwest Dairy invests dairy farmer resources into efforts that grow sales in dairy, both directly and indirectly. Learn how we evaluate emerging trends in dairy…

Promotion in Action: September 2024
From summer and fall sports partnerships to ice cream features with retail partners, Midwest Dairy has been busy building trust and sales in dairy! Promotion…

Cheese: What’s New
Cheese consumption in the U.S. is at an all-time high of nearly 42 pounds per person, according to US Department of Agriculture (USDA) data. The…